Content
Instagram content automation that still looks like your brand
The failure mode of content automation is a grid of the same card with the noun swapped out. Variety has to be a rule, not a hope.
Modes, not templates you notice
A product can sit large, sit small in a wide margin, carry one line of type, or share the frame with a second product. Those are different posts. A system should cycle them on purpose so week two doesn’t reprint week one.
Educational frames use a fact. Brand frames use the business, not a stock manifesto. Offers use a real price. Experiments are allowed to be plain.
Rotation is part of the design
If one product is easy to photograph, it will dominate unless the queue keeps score. SL’s week builder walks the catalog so quieter products get a turn. You can still pin a launch to the front. You shouldn’t have to remember the SKU that hasn’t been posted since March.
Captions are downstream
Write after the job is chosen. A sale caption on a brand-story frame is how the voice slips. Hashtags, if any, should be few and real. Thirty tags is not a strategy. It is camouflage.